Schema Markup Generator — Create JSON-LD Structured Data
Structured data helps search engines understand your content better and can unlock rich results like star ratings, FAQs, and breadcrumbs.
Schema markup (structured data) is a standardized format for providing information about a page and classifying its content — for example, marking up a recipe with its ingredients and cook time, or an article with its author and publish date. Search engines use this data to power rich results in search listings.
Our Schema Generator helps you create valid JSON-LD structured data for common content types, which you can embed directly in your page's HTML.
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Open Schema Generator →How to Use the Schema Generator
- Open the Schema Generator tool.
- Select the schema type you need (e.g., Article, Product, FAQ, Organization).
- Fill in the relevant fields — title, description, dates, images, prices, FAQ questions, etc., depending on the type.
- Click Generate to produce the JSON-LD code.
- Copy the generated <script type="application/ld+json"> block and paste it into your page's HTML, typically in the <head> or before </body>.
Common Use Cases
- Adding Article schema to blog posts to help with rich result eligibility.
- Marking up FAQ sections so they can appear as expandable FAQ rich results in search.
- Adding Product schema with price and availability for e-commerce pages.
- Adding Organization schema to your homepage to establish brand identity in search.
- Adding BreadcrumbList schema to show breadcrumb trails in search results.
Frequently Asked Questions
Does adding schema markup guarantee rich results?
No, schema markup makes your page eligible for rich results, but search engines decide whether and how to display them based on many factors, including overall content quality and guideline compliance.
What is JSON-LD?
JSON-LD (JSON for Linked Data) is one of the formats recommended by Google for embedding structured data in web pages, using a <script> tag with type 'application/ld+json'.
How do I check if my schema markup is valid?
After adding the markup to your page, you can test it using Google's Rich Results Test or the Schema.org validator to confirm there are no errors.
Can I add multiple types of schema to one page?
Yes, a single page can include multiple schema blocks — for example, an article page might include both Article schema and BreadcrumbList schema.
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